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Between its network effect, international appeal, and the fact that many of Facebook’s matches will be at least partially based on IRL interactions — for example by attending the same event — Facebook’s dating operation could be the dating app to rule them all.
Facebook Dating will take a different approach to the one taken by apps like Tinder and Bumble, which ascended alongside the i Phone with its easy and addictive swipe-right, swipe-left mechanics.
Of all the surprises at Facebook’s annual developer conference last week, CEO Mark Zuckerberg’s unexpected announcement that Facebook is launching a dating service may have taken the cake.
It’s not at all that Facebook couldn’t launch a dating feature.
Instead, Facebook will let users create a separate dating account, where they are matched with one another based on their interests, Facebook Groups, and events they’re both attending.
Like Hinge, the person who sends the first message to respond to either one of their match’s profile photos (something like, “Hey are you in Rome in that pic?
“We were right, just 14 years too early.” But what was so surprising about the announcement was the timing.
Facebook is coming off of the most significant personal privacy scandal in company history.
Whenever you feel depressed or having negative thoughts on dating, men, relationships and love, ask yourself if it is worth to think that way.
The more than 2 billion Facebook users also make the platform a massive dating pool in a time where a large portion of relationships begin online. Maria Avgitidis, founder and CEO of matchmaking service Agape Match, tells “Take Greece for instance.
Sociologists Michael Rosenfeld and Sonia Hausen of Stanford University and Reuben Thomas of University of New Mexico found that 39% of heterosexual couples that got together in the U. It has a really small dating population all things considered and apps like Tinder aren’t as popular,” she explains.
“Facebook has always been a popular way to date there. So it makes sense for certain countries, because that’s what exists already.
But it’s not going to make sense in every market.”She compared trying to date on Facebook in the U. to hitting on people using Linked In, a situation where the platform and the pursuit of a romantic match are fundamentally misaligned. In addition to Facebook’s privacy record, these are also markets where people have gotten used to thinking of Facebook as way of keeping in touch with friends and family. It was only recently that Facebook CEO Mark Zuckerberg testified in front of the Senate Judiciary and Commerce Committees in the wake of the Cambridge Analytica scandal.
That could very well be true, seeing as Facebook hasn’t launched its dating venture in the U. Facebook’s transgressions remain fresh in the minds of Americans and Euros alike, but that might not be the case forever. But if Facebook Dating can deliver on this experience in friendlier markets, they’re positioned to rectify many of online dating’s flaws.