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Mailchimp recently published a whole bunch of statistics on subject line length that reveal the truth: there is no hard and fast rule when it comes to subject line length.It’s completely relative to your target audience so you need to draw your own conclusions!Most businesses send less emails than they could for fear of annoying customers.Spend time ensuring your emails are helpful and you won’t have this problem, allowing you to send emails in series that really convert.Email subject lines are the gatekeepers of your email campaigns.When you’ve put hours of effort into getting your segmentation just right and even more into nailing your awesome email copy, you want to make sure your emails actually get read!Once you’re reading the email, Perfect Audience can then direct your attention as required.When you’re not sending transactional or notification emails, you’re going to be sending newsletters or one-off campaigns, generally not triggered by any particular event.
Another example comes from Perfect Audience with their conversion notifications: Although this subject doesn’t have the longevity of Linked In’s, it is effective because it is upfront, gets you excited and leaves the details of the conversion path to the body of the email.
This is really useful as it clearly identifies the email and, assuming the customer has had a positive experience with earlier emails in the series, adds to the power of the subject line, increasing opens.
Using series campaigns and flagging this in the subject line is a logical way to increase your email conversions.
They are straight to the point in asking for feedback but use a question to make the ask sound both fast and friendly. This doesn’t mean you should give up on personalization! Using customer attributes and actions to tailor the email you’re sending and your subject lines is one of the most powerful things you can do.
Easy Jet include the name of your destination in the subject line, based on your booking: Using auto-responders in order to email customers in series is an extremely powerful aspect of lifecycle email marketing.
The best way to get customers to open your emails is to get to the point.