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There are even Word Press themes and plugins devoted specifically to dating sites.

For any online business, your domain name will be your most important asset. If you're going after a particular niche, you can incorporate that into your name.

Foreign brides and single women seeking marriage or dating are waiting for you here!

Surely, long-term relationship success cannot be based exclusively on information in personal profiles, but this are the basic things about a potential partner that you might wish to know.

If your niche is for people 50 and over, an app may be optional, at least in the beginning.

But if you're going to cater to anyone younger, a mobile app will probably be more important than your website.

Nobody will come to your new website if they don't know it's waiting for them.

Creating a website from scratch can be an option if you know how to code, or don't mind paying someone to do it for you. Your clients will expect – and deserve – to have their personal data stored securely, so you'll likely need skills in Javascript, Ph P and SQL, or comparable web languages.

Of course, there are companies with dating-friendly templates you can buy from too.

A published author and professional speaker, David Weedmark has advised businesses on technology, media and marketing for more than 20 years.

He has taught computer science at Algonquin College, has started three successful businesses, and has written hundreds of articles for newspapers and magazines and online publications including About.com, Re/Max and American Express.