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During a recent happy hour for lesbians at a bar in Oakland, Calif., the phrase “online dating” elicited groans across the entire room.
Most of the women mentioned using Tinder, but said they disliked how they had to base decisions about potential dates on a single photo and then swipe the screen to either like or reject them.
It also eliminates the need for women to describe themselves. “They tend to undersell themselves.” Originally, Exton’s product was aimed purely at dating.
However, after a user survey late last year, she decided to refocus the product around creating a community of lesbians. ” The new version of the app features news feeds for eight cities filled with articles written by locals and listings of area events.
Some said she didn’t think she fit their stereotype.
“I got lots of reactions like ‘You can’t possibly be a lesbian, you’ve got long hair,'” Exton recalled.
Others simply saw no need for the app because they had never considered lesbian dating as major problem to solve.
“We don’t have proof there’s a market,” Exton was told.
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There are plenty of general-purpose dating apps that gay woman can use.
Match.com, Ok Cupid, Coffee Meets Bagel and Tinder are just some of them.
So Exton, a former marketer, created Her, a free app for women looking to date other women.
The idea is to create a community for lesbians looking to make friends, chat, and, of course, date.
Robyn Exton wanted to help a gay girlfriend who had gone through a break-up get back on the market.