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Online dating can clearly be seen as an adventure when taking into consideration the points of “Thrill of excitement” and “Casual sex”.
To meet a person face-to-face you have only been talking to virtually before is definitely connected with excitement and nervousness.
Therefore, the purpose of this blogpost is to analyze how and why Social Media changed the dating culture of us as Generation Y (the young adults of today).
In general, as a cause of digitalization and the internet, a whole new concept of self-presentation was born: online profiles.
Only our best experiences, the amazing places where we went on holidays, happy couple pictures, new clothes or our cute dog. You Had Me At #Swipe Right: What Tinder Can Teach Us About App Engagement.
But nearly no one is posting about the days where we have a mental breakdown and are sitting in the library, rainy days where we fight with our boyfriend or the daily struggle of waking up.
This might also be the reason why especially the younger generations tend to upload shirtless or bikini pictures on Social Media and dating apps.
The motivations of online dating can differ a lot but in general we can state the following as the most common reasons for registering on an online dating platform (Sumter, Vandenbosch & Ligtenberg, 2016): So let’s have a closer look on the reasons why young adults decide on registering for online dating.
Through the internet they felt that there was less risk and they were able to present themselves in Social Media differently, more beautiful and more confident, which in their eyes might lead to more success while (online) dating (Lawson & Leck, 2006). Inside Tinder: Meet the Guys Who Turned Dating Into an Addiction.
As constantly comparing ourselves with others due to Social Media, confidence is a problem of many Millennials, especially in dating.
In addition to that, online dating can also be seen as a romantic fantasy, where the ideal partner is constructed in the minds of the user.
Through pictures and virtual conversations an imagination of the person on the other side of the website or app is automatically created.
As mentioned before the easiness of communication was also named as a motivation for online dating. Love me Tinder: Untangling emerging adults’ motivations for using the dating application Tinder.
In 2012 Sean Rad and Justin Mateen had the idea of creating the first dating platform, which was only constructed as a smartphone application and not a website.